“Imported From Detroit” tagline, we’re surprised this didn’t happen sooner — but, since “Motown: The Musical” is about to launch on Broadway, now apparently is the time to launch the new 2013 Chrysler 300 Motown Edition.
While it’s arguable that the SRT Viper or Jeep Grand Cherokee would be better models to spawn Motown-themed special editions (both are actually built in Detroit; the 300 is assembled in Ontario), the 300 does serve as a large and luxurious canvas for a series of interior and exterior tweaks.
The Motown 300 starts with a stock 300, with the 3.6-liter Pentastar V-6 (292 hp) mated to Chrysler’s eight-speed automatic transmission. The car is available in four colors — bright white, gloss black, deep cherry red, and a new hue, jazz blue — and sits atop four 20-inch polished aluminum wheels. The gleaming wheels match the grille, with its seven horizontal chrome blades, and other chrome trim pieces on the front and rear fascias, rear-view mirror caps, exterior window trim, and door handles. The front quarter panels are emblazoned with Motown badges, lest anyone forget which edition 300 you’re driving.